Passports With Purpose

Travelers for Change

How to Get a Prize to Give Away

How do I get a prize to give away?

That’s the big question, isn’t it? Especially for first time participants.

It’s easiset to work with companies who know you. If you’re a new blogger and this isn’t an option, don’t be deterred. Remember, you’re joining a great community driven fundraiser that’s will offer your prize sponsor wide exposure for their gift. You’re not offering just your individual blog, you’re offering participation in a targeted, passionate, active online network.

Now that you know that we’re all standing behind you here’s a step by step guide to communicatng with your sponsor.

  1. Decide what you want to give away.Make sure it meets the guidelines.
  2. Make contact with your sponsor. Explain that you are looking for a prize to give away as part of the Passports with Purpose fundraiser. One lucky donor will be randomly awarded the prize at the end of the fundraiser.
  3. Tell your sponsor why you love their product and give them a sense of what you’ll be saying about it. Your enthusiasm is what will get your readers excited about potentially winning too. Tip! High value, desirable, and prizes with deep personal appeal receive special attention and interest.
  4. Tell your sponsor exactly what you want to give away.  For example, if you’re contacting a company that makes backpacks, tell them exactly which pack you want. Give them the product name and the SKU number – provide as much information as you can. If you want a hotel stay, name the property and the ideal number of nights.
  5. Tell your sponsor what you offer in return for their support.
    • Impressive stats? Share them. Traffic, Twitter followers, Facebook friends, whatever you can tell your sponsor about your audience is helpful.
    • Share the combined traffic in our — your! — network. You’re part of that! All that data is here.
    • What about your post? Will you write a review, include pictures of, tell stories about why you think this product is great? This works for destinations, too.
    • Tell your sponsor why this is a great fit for you and your readership. Adventure blogger seeking a great backpack? Family travel blogger seeking fun distractions for the kids on the plane? Your sponsor wants to know they’re reaching the right audience.
  6. Point out the extras. This isn’t just about exposure on your blog. Your listing on the Passports With Purpose website wiill bring visitors to your post with links back to your post about the prize. We’ve seen wish lists for the Passports with Purpose prizes from outside the immediate travelbloggers network and received media coverage that included mention of the prizes.

The fine print:

  • You are responsible for making sure that the prize winner receives their prize.  If you have procured a gift certificate or voucher, have it sent to you in advance so that you can carefully review the fine print.
  • You must fully describe the prize to your readers. You must publish any limitations or costs that the winner might incur (for example taxes or other fees on a free hotel room).
  • The prize is offered in exchange for promotional consideration on your blog. Passports with Purpose is are unable to provide tax receipts.

Need a jumpstart on that sponsor email?

Here’s a snippet about Passports with Purpose 2010 to get you going.

Passports With with Purpose is an the annual travel bloggers fundraiser. Last year, over 150 travel bloggers participated, ultimately raising 64k to build a village in India. This year we will raise 80k to build two libraries in Zambia through our partnership with Room To Read.

Still have questions?

Get in touch. We want this to be easy for you and we’re here to help.

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